I deal with tractors. Sales of tractors was down by about 25%; the price of rice and cassava really hurt my business. A few weeks after I had shared my concerns with Swisscontact, they came back with various new ideas that could help my business. They advised me to promote tractor rental service provision for some of the implements for farmers who couldn’t afford the tractor themselves. They advised me on target marketing by helping me to identify potential customers and advised on how to design the event and messaging based on the audience. Honestly, I hesitated to believe it at first, but I decided to give it a try. Now I can see some initial results, and my sales have increased compared to last year. Thanks to Swisscontact who have continued to work for not only me and my business but also the farmers of Oddar Meanchey.
Swiss Foundation for Technical Cooperation
Tel. +41 44 454 17 17
Fax +41 44 454 17 97
E-Mail info@ swisscontact.org